PHOTO
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40
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POST
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60
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STRONG BABIES
BVK came to us with a creative way of demonstrating how a hospital’s maternity ward helps deliver healthy babies. Having a single baby do any of the suggested poses was impossible. Compositing dozens of photographs was going to be a necessity. We cast dozens of babies, brought in a baby wrangler and had Eric Sahrmann photograph them in a variety of positions. The entire time Alter’s digital artists were involved to make sure we got every shot they needed. Then, over 40 images were composited to create these Clio award-winning images.